How to Build a Successful Solar and LED Lighting Team in 2023

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15 Best Practices To Find and Grow Your Team Fast!

The new year is almost here, and it’s time to plan for 2023. Whether you want to build a solar or LED lighting team, or find and hire new employees for another industry, there are some key factors involved for success. With this in mind, here are…

15 Best Practices To Grow A Successful Sales Team in The LED Lighting Industry in 2023

1. Mind Your Business.

Once you establish your entity, hire a good accountant to take care of your finances and an attorney to handle your legal matters.

2. Set Team Expectations.

Setting proper team expectations and accountability is one of the most impactful things you can do to cultivate consistency and grow sales. Having team meetings to discuss accomplishments and challenges will allow your team to learn from each other and help you identify areas that warrant additional training.

3. Manage Without Ego.

Having a clear process that every team member understands is extremely important. When a task needs to be completed, there is a clear funnel and order of operations that must be followed. This improves efficiency and reduces the chance of fumbling information and having things slip through the cracks.

4. Have a Clear Process.

Having a clear process that every team member understands is extremely important. When a task needs to be completed, there is a clear funnel and order of operations that must be followed. This improves efficiency and reduces the chance of fumbling information and having things slip through the cracks.

5. Create a Foolproof Foundation.

You have to start at the very base of your business in order to build a successful enterprise from it – and for successful agencies, that is having a solid core team. Look at the first couple of people you hire when assembling your agency as a family of people that will take you to the next chapter of an awesome life. They need to share your ambition and drive to accomplish.

6. Solicit Feedback.

To build a solid set of processes within your agency, a lot has to align. But the bigger you scale, the more you’ll likely need to delegate. So how does an agent stay efficient when the day-to-day may be further away from the core operations? It is important to gather feedback from your team often to make sure you’re addressing inefficiencies and consistently improving as you grow.

7. Keep Everything Transparent.

Transparency is key to building solid operations. Cross-checks, social collaboration tools and breaking down skills are all ways to ensure that each operation from your administration to sales representatives in the file is optimal.

8. Document Your Processes.

If you are able to provide clear and concise documentation for your team, it leaves very little room for things to be miscommunicated. It also leaves little room for your team to not know what to do or for them to be confused. These are the biggest time wasters in an agency. Documentation makes it easier to on board new sales representatives and saves your agency from being reliant on any one person.

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9. Build for the Future.

Although it’s important that systems and processes address today’s pain points for your business, it’s much more imperative that they are built to handle changes that could be coming years down the road. You have to look ahead and plan for all plausible changes in your agency to ensure the operations you are building do not become outdated.

10. Keep The 3 Ps in Mind.

Marcus Lemonix of the CNBC show, “The Profit,” always says it and it’s on point. Building a solid operation is all about the three P’s: Process, People and Product. Build your operation to flow and operate well with that you you’ll have a successful agency.

11. Make Data-Driven Decisions.

Typically, operating is a complex initiative and involves various stakeholders. Additionally, there are various external conditions impacting outcomes. It is very important to maintain an objective view into how efficient your operations are. And the place to start is data collection. Data driven decision making should not be an after-thought, whether you gather data on sales activity or lead conversion, all of those details matter to your growth.

12. Choose the Right People.

No on person is going to be the best at everything. It all comes down to choosing the right person and personality type for each role so that no one is doing tasks they resent. Forget coaching weaknesses and focus on leveraging strengths and passions. Not every sales representative will be comfortable approaching high-rise corporate environments. Often, those sales representatives won’t have an aptitude for agriculture. Taking a close look at your sales representatives’ backgrounds will help you help them focus on the type of businesses where they will have more success, more quickly.

13. Equip Your Solar LED Lighting Team For Success.

The key to a successful agency is not to discontinue their training once they have the basics down. The key fundamental for successful agencies is ongoing sales training, product training and professional development with their teams.

14. Provide Excellent Customer Service.

Provide the best customer serve you can. That is the most important thing you can do. You will at some point have a dissatisfied customer, but how you handle it will give you a solid reputation in the field.

15. Own the Operation.

Become obsessed about your agency from start to finish. Be obsessed with the details, the metrics and the numbers. Oversee the training of your team, keep a pulse on their sales and orders when they are processed and oversee installation. Follow up on billing and give customers a courtesy call after sales. Successful agents eat, sleep and breathe every part of their business.

If you’d like the opportunity to be a sales agent, create a successful LED lighting team and control your career, find out more here. We are currently hiring!